Four Seconds

Akamai and JupiterResearch have put out a press release saying that they have conducted a study which concludes that 4 seconds is the maximum threshold for retail Web surfers before they move on to other Web sites.
People are a bit dubious on Slashdot, pointing out that Akamai is a company that sells Web caching services and would release a study that tells retailers that they need to speed up their Web sites to increase their own business.
And it does seem that four seconds seems a little short. It’s hard to believe that Web surfers don’t have the attention span to– Hey, there’s some guys playing Ping Pong like they’re in the Matrix!