‘Sinatra’ sells service assurance at CA World’10

By on May 17, 2010 in Service Assurance

The CA Service Assurance business unit found an interesting way to let customers at CA World ’10 know that CA Technologies will let customers adopt new products and migrate to cloud computing, for instance, their way.

Corporate Vice President and General Manager Cliff Meltzer commandeered the piano while CA Technologies’ Jeff Cobb belted out the lyrics to Frank Sinatra’s “My Way.” The opening to the service assurance keynote caught some attendess off-guard, but by delivering an off-beat performance, the CA service assurance team also got the message across: CA Technologies will work with customers to help them manage service quality and delivery, well, their way.

“We have a rock solid vision to partner with and help guide our customers into the future,” Meltzer told attendees, after explaining that he played a bit of piano before logging time at IT vendors such as Cisco and Apple. Meltzer explained to the audience that CA Service Assurance offered deep expertise, highly reliable and scalable products as well as a practical approach to innovation.
“Our job is to deliver dynamic management capabilities” to offer customers the flexibility they need to deploy the best solution for their requirements, he said.

CA Technologies today announced the CA Service Assurance portfolio and strategy at the show. The product portfolio brings together NetQoS technologies with eHealth and Spectrum capabilities via integration capabilities made possible by the company’s Catalyst Program, which is said to help customers manage the myriad technologies from the company and its partners.

Meltzer also explained that CA Technologies, even with introducing this new portfolio, realizes it needs to offer customers a simplified managment portfolio, with streamlined packaging and pricing. With many IT shops depending upon multiple management tools from several vendors, he said it is critical for the team behind CA Service Assurance to minimize the complexity.

“Our job is to make it easier to understand what we have to offer and how you can deploy it,” Meltzer said.

Do you Tweet? Follow Denise Dubie on Twitter here.

, , , ,

Denise Dubie

About Denise Dubie

Denise Dubie is New Media Principal in CA Technologies Thought Leadership Group. Prior to joining CA in 2010, Dubie spent 12 years of her career at Network World, an IDG company, covering the IT management industry and all its players (including CA and competitors) as well as high-tech careers and vendors such as Cisco, HP, IBM and Microsoft. As Senior Editor at Network World, Dubie also authored the publication's twice-weekly Network and Systems Management Alert newsletter and contributed to the Web site's Microsoft Subnet blog. Before IDG, she served as Assistant Managing Editor at Application Development Trends, managing writers and the monthly publication's production process. Dubie started her professional journalism career as a Staff Writer/Reporter at The Transcript, a small daily paper in Western Massachusetts. Dubie holds a B.A. degree in English Literature, with minors in journalism and political science, from Boston University.
View all posts by Denise Dubie →
No comments yet.

Leave a Reply