Here are five stories you may have missed while out shopping for the perfect Mother’s Day gift:
- Big Data Gold Isn’t Always Where You Would Expect It
Many companies are focusing their big data initiatives in areas like sales, marketing, customer service and R&D, but other functions like logistics or finance may offer even greater ROI. - Most data isn’t “big,” and businesses are wasting money pretending it is
Big data! If you don’t have it, you better get yourself some. Your competition has it, after all. Bottom line: If your data is little, your rivals are going to kick sand in your face and steal your girlfriend. - Invest in people, not resources
There is a supply-and-demand paradox brewing in the software business, and it’s getting worse by the day. Companies are searching for rock-star talent, while at the exact same moment talented people are searching for great work. People on both sides of this issue are frustrated — companies can’t find the right workers, or enough of them and talented workers feel stifled, bored, and in many cases exhausted, and even oppressed, by the work they do find. - 11 signs your IT project is doomed
No senior buy-in, minimum spec targets, a ‘nothing can go wrong’ mentality — here’s how to sense demise before your IT project meets its ignominious end. - The illusion of simplicity: photographer Peter Belanger on shooting for Apple
You’ve almost certainly never heard of Peter Belanger, but you’ve definitely seen his photographs. In fact, you may even see his work every day, and it’s likely that you own some of his most famous subjects. Belanger is the man behind some of Apple’s most iconic product images, a San Francisco-based product photographer at the top of his field. Apple is but one of his clients — he’s done work for everyone from eBay and Nike to Pixar and Square — and we sat down with Peter to talk about his work, his background, and some very, very expensive gear.
What’s on your reading list? Tweet us @CAsvcAssur.


