I broke into hysterical laughter last night and couldn’t stop when I discovered that my son’s Klout score is higher than mine. His score is higher than all of the people I work with that engage in social media on a daily basis. Mind you, I severely restrict his online access and he does not have a Facebook, Tumblr or MySpace account. I did allow him to have an e-mail account and post content on YouTube. He’s not allowed to show his face, name, age, where he goes to school or his residence. My son’s misfortune is that his parents are very tech-savvy, which limits his ability to outsmart us when it comes to technology. Well, at least in the near term.
Despite all the precautions I take, my son has more online influence (according to Klout) than me and most professional social marketers. While my ego took a hit and I questioned Klout’s influence algorithm, I couldn’t help but think about what I could learn from my son. He didn’t understand the humor and irony of the situation. He patiently told me all kinds of things about search engine optimization techniques without actually using the vocabulary or having the awareness that it’s exactly what he was doing. I was amazed and quickly realized that social media is second nature to him and his peers. He reassured me that what he told me was common knowledge amongst his school buddies. While busy adults and professionals devise all kinds of organization and naming schemes to help each other understand social media and its impact better, their kids are busy living it.
It dawned on me that the next generation and future workforce is so social technologically savvy that it will no longer be a debate whether social capabilities should be a part of an enterprise application. It will be a basic requirement. I don’t know of many popular applications for the younger set that lack social capabilities. Even stuffed animals now have online profiles. These kids expect every app they touch to give them the capability to connect, share and promote content and ideas. And why shouldn’t they?