The phenomenon of the ‘booth babe’ pleases most trade show attendees, but some observers object to the offensive and sexist nature of the practice of packing your booth with attractive, scantily-clad women who for the most part know very little about the company, technology or product they are helping to sell. But for many vendors the bevy of beauties brings at least some boys into their booth, hopefully willing to listen to a product pitch while they admire the, um, staff.
A recent post by Network World blogger Michael Morris caused a bit of discussion on that site as well as chatter across social media network Twitter. He held a contest immediately following Cisco Live to identify the hottest booth babe at the show. BlueCat won Morris’ contest this year, and I have to admit the vendor’s choice of theme and costume has landed on more than a few of my show “reporter’s notebooks” over the years. The company usually goes all out on equipping its show booth and apparently it pays off, if winning such contests is any measure of success. One Twitter commenter claimed that employing “booth babes” resulted in “1,000s of useless leads vs. legitimate prospects that can turn into purchases.”
For many, booth babes are seen as what they are: an obvious ploy to lure show attendees into a vendor’s booth. That certainly doesn’t mean the intelligent attendees at such shows don’t thoroughly enjoy the presence of booth babes or even mind that there is a product pitch waiting for them after they snap a picture. And for many others, employing attractive young ladies to stand around half-naked to be ogled by as one person put it “lusty geeks” is archaic and sexist.



HP’s dilemma: The high-tech CEO, the reality TV star and a potential PR nightmare
It’s not often that my professional world collides with some admittedly questionable personal interests, but last week when news broke that HP CEO Mark Hurd stepped down following a sexual harassment suit filed by a former contestant on a reality television show, I experienced a bit of whiplash.
Read Time’s take on the news — Corporate Scandals: Why HP Had to Oust Mark Hurd
View Time’s slideshow on Top 10 CEO Scandals
Because I keep up on gossip rags almost as much as high-tech mags, I realize no industry leader – or government official, athlete or actor – is safe from a sex scandal, but to learn that HP’s chief was leaving for potentially philandering with an employee and not something more related to questionable accounting practices did surprise me some. (Nothing specific to Hurd, but generally high-tech CEOs get caught and punished for being creative with accounting and not necessarily for schmoozing the assistants.)
But as the news unfolded more, inaccurate use of company funds (reportedly totaling around $20,000) was at the root of Hurd’s speedy exodus. Hurd admitted he didn’t act in line with corporate policy and will reportedly get millions to leave HP. The suit filed by Jodie Fisher, an actress who worked for HP as a marketing consultant and who is represented by the infamous Gloria Allred, was reportedly settled before the news hit and after Hurd offered to replenish the misappropriated cash.